Lawrence Sprung

Lawrence “Larry” Sprung, CFP® is a husband, father, entrepreneur, award-winning advisor, author, and mental health advocate.

Larry is reshaping personal finance by inspiring joyFUL conversations around money.

He founded Mitlin Financial, Inc., in 2004 with a focus on prioritizing the families they serve. The Mitlin name illustrates their culture as the firm is named in memory of Larry’s wife’s grandfather, Mitchell, and his mother, Linda. At Mitlin Financial, our mission is to help those we serve experience JOY in your journey while creating a clear path toward their vision of tomorrow.

Larry is the author of the bestselling book “Financial Planning Made Personal” and the host of the Mitlin Money Mindset®, a podcast that reminds you to ask yourself “What did you do today that brought you joy?®”

Larry is a Founding Member of the Investopedia Advisor Council and appears often in the media.

Larry, alongside his wife Denise, has raised over $1.8 million for the American Foundation for Suicide Prevention through the Keith Milano Memorial Fund, highlighting their deep commitment to mental health awareness.

Larry's commitment to his wife and two sons is at the core of who he is. A passionate hockey fan, Larry still laces up, often for charity games.